Selling on marketplaces
We’ll sell your products on marketplaces—no need to register, go through complex verifications, connect systems, manage logistics, handle customer support in foreign countries, or deal with local regulations. We take care of everything. On top of that, you’ll get access to our dynamic pricing module for marketplaces, helping you boost your sales.
We have experience with a wide range of assortments including electronics, clothing, furniture, toys, kitchenware, cosmetics, packaged food, books, spare parts, solar panels, drugstore products, stationery, adult products, dietary supplements, teas, wines, baby gear, and pet supplies.
Do you have an assortment we haven’t worked with yet? We’re eager to learn.
We will sell your goods on the marketplace
Easy and risk-free
We sell your goods on marketplaces under our name. When a customer places an order, we purchase the goods from you, deliver them, and once we receive the payment, we forward the funds to you.
Product selection
Not all products are suitable for marketplace sales. Fragile goods like glassware are risky due to high chances of damage in cross-border shipping and limited claim recovery. Bulky items such as children’s slides are also unsuitable because of high transport costs. Low-priced items under €25 are often unprofitable for international sales, as shipping costs outweigh the product value. However, this doesn’t apply if you limit your marketplace sales to the Czech Republic and neighboring countries.
Choosing the right marketplace
Marketplaces differ in their geographic reach. For example, Allegro performs well in Poland and a few nearby countries, but it’s not the right choice for France. They also vary in target audiences. Alza attracts a different customer base than, say, Kaufland Marketplace.
We’ll help you select the most suitable platform during the onboarding process.
Selecting countries and regions
We recommend launching marketplace sales in phases. Even within the EU, each country has its specifics. Some countries see higher return rates, which must be factored into pricing. Others present delivery risks or more frequent damage in transit. Sometimes regional restrictions help—e.g., in Spain, we suggest excluding the Canary Islands due to high delivery failure rates and the penalties marketplaces impose for delays. It’s often best to start with one country and expand only after fine-tuning your setup.
Breaking into high-turnover segments, like popular toy brands, can be very difficult on marketplaces.
You can only sell what buyers are actively searching for. Niche items—like spider food—likely won’t gain traction.
Manufacturers with original products and niche specialists in areas with sufficient demand are best positioned for success.
You can count on us to help you choose the right products to sell.
Dynamic pricing
The selling price of a product and its shipping cost are key factors for success on a marketplace. In many cases, just a few cents or euros can determine whether or not you make a sale.
Price volatility on marketplaces
Prices on marketplaces fluctuate frequently—throughout the year, the week, and even within a single day. A promotional campaign by a manufacturer in one country, for example, can significantly lower prices there. Sellers from that country gain an edge over others. Technically, they shouldn’t offer discounted goods outside their own market, but in practice, this isn’t always enforced.
Prices can also spike if supply is disrupted—whether by a factory shutdown, shipping delays, a blocked cargo route, Chinese New Year, customs changes, or rising demand on another continent. If you already have stock in the warehouse when this happens, you're in a strong position.
Sometimes, prices drop only briefly—perhaps for a single day or just a few hours. This can happen when a seller clears out the last few items from stock. But often it's caused by incorrect pricing settings, such as errors in exchange rates, misconfigured marketplace fees, underestimated shipping costs, or failure to account for returns and damaged items. In the best-case scenario, these mistakes are corrected within a few days.
How to price effectively
In simple terms, the right time to sell is when your purchase price, combined with logistics, shipping, and loss-related costs (like returns or damaged items), still allows you to offer the product at a competitive price with a reasonable margin. But how do you achieve that with thousands of SKUs? One option is to set a fixed price. That means choosing between a low margin (and hoping for high volume) or a healthy margin (and likely fewer sales). Based on our experience, the best approach is dynamic pricing—adjusting prices in real time based on what your competitors are doing.
Our dynamic pricing module
We use a proprietary tool that constantly monitors marketplace listings and adjusts your pricing accordingly. It never goes below a threshold defined by your cost structure, which includes purchase price, logistics, transport, losses from damages or returns, and marketplace fees (which vary by product category). The system also factors in the correct VAT rate based on the item and destination country. The model is designed to optimize both sales volume and profit margin. When competitors raise prices, the module increases yours too—while keeping your offer among the top visible results. In our experience, selling on marketplaces without a dynamic pricing tool leaves you with little to no chance of success.
Selling on marketplaces
From receipt to dispatch, we take full responsibility for your goods. Our warehouse operations are insured against damage or theft.
Product listing
The first step is to list selected items on a marketplace under the Shipmall account. There’s a significant difference between listing products already sold by other merchants and listing entirely new SKUs. The effort and time required vary accordingly.
Order placement and product purchase
When a customer places an order through our marketplace account, we place an order with you and purchase the goods.
Supplying goods for marketplace sales
There are two ways to supply products to our warehouse. If we’re already providing fulfillment services for you, the goods are drawn from stock stored at our facility. Other clients deliver products daily for marketplace sales. A hybrid model is also possible—for example, fast-moving items can be stored with us in bulk, while slower-moving SKUs are delivered as needed.
Returns and claims
Undamaged returned items are logged back into inventory and re-entered into your ownership. The client (you) bears the cost of damaged or lost goods. We cover all related costs for logistics, transport, marketplace fees, and penalties—even when goods are lost or damaged. That’s why we take great care to minimize damage and return rates.
We are not just your service provider when it comes to marketplace sales. We are your partner—fully accountable for your products and the level of service delivered to both end customers and the marketplace platform.
Each collaboration of this kind is treated as a dedicated project. From the outset, we invest significant resources to ensure it is set up for long-term success.
We carefully select our partners for this model of cooperation. Reliability, product quality, and the nature of the assortment all matter. We evaluate every factor that may impact the success of our shared project.
How much does it cost?
Our system tracks the exact location and movement of each item, and this data is fully accessible to our clients. They can either view it directly in our system or integrate it into their own using our API.
Your revenue
You earn revenue based on a fixed, pre-agreed purchase price for each product sold. You do not incur any costs for internal handling, packaging, packing materials, or shipping. The only initial cost on your side is the listing of products on the marketplace. In case of returns, you may also bear the cost of goods damaged during transport.
Our revenue
Our margin is the difference between the fixed price we pay you and the sale price achieved on the marketplace. Due to high price volatility and the use of dynamic pricing, our final margin cannot be calculated in advance. Our costs include internal handling, packaging materials, packing labor, shipping (including for returns), marketplace fees, and packaging waste disposal fees. Customer support for marketplace buyers is also part of our service, as is the operation of our information systems.
Payment to your account
Funds are transferred to your account immediately after we receive payment from the marketplace platform.
This model is designed to align our interests. Both sides benefit when the project is successful. Key success factors include offering the right products, on the right marketplaces, at the right prices.
Product quality plays a critical role, especially in terms of minimizing returns and complaints from end customers.